Jodat!

Jodat Law Group

When I’m traveling I like to take photos of great lawyer advertisements. Here’s one of my all-time favorites, from Bradenton, Florida. It’s for the Jodat Law Group, which apparently practices in the areas of automobile accidents and divorce. “Who’s that,” you ask? “Jodat!”

If I may make a gentle criticism, I think that Jodat failed to reach for the poetry in his ad. Instead of “Who’s that? Jodat!”, he should have written, “Who that? Jodat!” or better yet “Who dat? Jodat!” The best writers know when to ignore the rules.

About Ted Folkman

Ted Folkman is a shareholder with Murphy & King, a Boston law firm, where he has a complex business litigation practice. He is the author of International Judicial Assistance (MCLE 2d ed. 2016), a nuts-and-bolts guide to international judicial assistance issues, and of the chapter on service of process in the ABA's forthcoming treatise on International Aspects of US Litigation, and he is the publisher of Letters Blogatory, the Web's first blog devoted to international judicial assistance, which the ABA recognized as one of the best 100 legal blogs in 2012, 2014, and 2015.

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